Colgate-Palmolive unveiled a new commercial today starring Hollywood favorite Holly Robinson Peete. The innovative commercial, entitled "Spotlight," introduces consumers to the new Colgate Total® Advanced Whitening toothpaste. "As a businesswoman, philanthropist, wife and mother, Holly knows the importance of maintaining a healthy and white smile," said David Cardona, Colgate Multicultural Marketing Director. "It was extremely important for us to select a positive individual who consumers could relate to and who understands the significance of new Colgate Total® Advanced Whitening toothpaste." The new toothpaste combines the proven 12-hour germ-fighting formula of Colgate Total® with an advanced whitening silica system that helps remove surface stains for healthier and whiter teeth. The result is a product that whitens 30 percent more effectively and is gentle enough for everyday use. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/colgate/33039/
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