Paul Zane Pilzer "The Wellness Revolution" One-seventh ($1.5 trillion) of the U.S. economy today is devoted to the health-care business, what Pilzer refers to as the "sickness industry." By 2010, an additional trillion dollars of the economy will be devoted to products and services that keep us healthy, make us look or feel better, slow down the effects of aging and prevent diseases from developing altogether.
The great fortunes of the 1990s would be made in distribution.
But that opportunity has come and gone. The fortunes to be made today and in the years ahead will be made by those who are involved in teaching people about new products and
services that they either didn’t know existed or didn’t know were now affordable. That is, intellectual
distribution, as opposed to physical distribution, is where the greatest fortunes are being made today and will continue to be made for at least the next decade.
The Internet is rapidly taking over the information function of teaching people things they already know they want to learn. But the vital sales function of teaching people about things they don’t yet know about will always be an educational model that functions best person-to-person. And that is what has given rise to the vehicle of distribution known as direct selling, or one-to-one marketing. Direct selling has grown steadily over the past 20 years, increasing more than 91 percent in just the past ten years. With over 13 million Americans and 53 million people worldwide involved, it is now a $100 billion global industry.
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