04-04-2008 Hawthorne Videoactive Report

04-04-2008_Hawthorne_Videoactive_ReportNight Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.

Rating:    User: Videoactive   2008-04-08T15:58:36.54Z

Tags: Ecast | Cadbury | ritz-carlton | advertising | Wendy’s | Arbitron | Zoom | Media | recall | bar | signage | night | club | jukebox | American | Express | AmEx | viral | online | videoactive | Hawthorne | Direct. |

04-03-2008 Hawthorne Videoactive Report

04-03-2008_Hawthorne_Videoactive_ReportAOL Rolls Out Ultimate Mobile Game Mashup; Digitalsmiths Launches Noninterruptive Web Video Ad Model; Webisode Expenses Can Skyrocket Too; Omnisio Annotations Can Overwhelm Video Content.

Rating:    User: Videoactive   2008-04-08T15:56:32.597Z

Tags: AOL | Digitalsmiths | Prom | Queen | Omnisio | Cellufun | Third | Screen | mobile | Triangle | Interactive | Marketing | Association | companion | ads | contextual | Michael | Eisner | Summer | Heat | expense | production | startup | annotation | overlay |

04-02-2008 Hawthorne Videoactive Report

04-02-2008_Hawthorne_Videoactive_ReportTide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.

Rating:    User: Videoactive   2008-04-08T15:42:49.503Z

Tags: Tide | Stain | Stick | Dan | Glickman | Business | Week | Super | Bowl | Kevin | Sawyer | Talking | Stain | Amazon | MPAA | net | neutrality | bandwidth | Kelsey | Group | automotive | dealer | branded | entertainment | social | networking | marketing | business | blog |

04-01-2008 Hawthorne Videoactive Report

04-01-2008_Hawthorne_Videoactive_ReportRFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.

Rating:    User: Videoactive   2008-04-08T15:36:45.34Z

Tags: RFID | AudienceGames | Forbes | YouTube | “RFID | Mirror | | point-of-sale | Mountain | Dew | Finance | Blog | Network | National | CineMedia | theater |

03-31-2008 Hawthorne Videoactive Report

03-31-2008_Hawthorne_Videoactive_ReportWizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.

Rating:    User: Videoactive   2008-04-08T15:19:42.117Z

Tags: Wizzard | SpotRunner | DRTV | CBS | Nyquil | automation | iMedia | Performance | based | political | cynicism |

01-24-2008 Hawthorne Videoactive Report

01-24-2008_Hawthorne_Videoactive_ReportOlympic Committee Allows NBC To Split Screen Between Events And Advertising; Over Half Of DVR Viewers Watch Ads; Sunday Night Football Hires Jacked Inc. To Design Play Action Dual Screen Service; Someday All Advertising Will Be DRTV.

Rating:    User: Videoactive   2008-01-28T07:17:06.963Z

Tags: Olympics | DVR | Sunday | Night | Football | Jacked | Inc. | overlays | 800-numbers | direct | response | action | purchase | incentives | free | samples | content | Palisades | MediaGroup | Play | Action | web-tv | media | multitasking | Response | Magazine | Tim | URL |

01-23-2008 Hawthorne Videoactive Report

01-23-2008_Hawthorne_Videoactive_ReportTime Warner Threatens To Test Broadband Download Limit; Meebo Widget Traffic Outdraws That Of Own Website; SMITH Magazine Pumps Upcoming Six-Word Story Book With Online Video Campaign; StarMashers Cuts And Pastes Conversations To Help Create Virals.

Rating:    User: Videoactive   2008-01-28T07:12:14.523Z

Tags: StarMashers | Meebo | SMITH | Time | Warner | Cable | Beaumont | limitation | buzzkill | TechCrunch | chat | room | widgets | Ernest | Hemingway | baby | shoes | campaign | attention | span | Hillary | Clinton | lawyer | lawsuit |

01-22-2008 Hawthorne Videoactive Report

01-22-2008_Hawthorne_Videoactive_ReportSuper Bowls Feature Less Interactivity In 2008; Companies Use Social Networks As Low-Budget Focus Groups; Expo TV Provides Authentic Consumer Reports; AdRants Rants That Most Ad-Skipping Initiatives Backfire.

Rating:    User: Videoactive   2008-01-28T07:11:00.207Z

Tags: Del | Monte | focus | group | ExpoTV | consumer | generated | Love | My | Dog | Coke | Disney | & | research | development | Consumer | Reports | UCV | CGC | AdRants | billboard | graffiti | New | York | City | interactive |

01-21-2008 Hawthorne Videoactive Report

01-21-2008_Hawthorne_Videoactive_ReportMicrosoft Rolls Out Advertising On MediaCart Shopping Carts; Mobile Ads Reach One In Three Users; Mobile Anti-Reach Recommends Addicting Users To Useful Applications Before Monetizing; Big Brands Paying Bigger For American Idol Product Placement.

Rating:    User: Videoactive   2008-01-28T07:09:45.38Z

Tags: MediaCart | reach | anti-reach | placement | shopping | cart | loyalty | cards | Mobile | Advertising | Ball | Future | CES | Idol | Ford | AT&T | sponsorship | Ford | hybrid |

01-18-2008 Hawthorne Videoactive Report

01-18-2008_Hawthorne_Videoactive_ReportNexidia Indexes Online Video For Keywords Using Phonetics; Sweden To Be First Major Economy To Generate More Internet Ad Revenue Than TV; Totinos Uses ESPN X-Games To Pitch Pizza Roll Snacks; Partida Tequila Courts Questionable Brand Associations.

Rating:    User: Videoactive   2008-01-28T07:08:30.707Z

Tags: Nexidia | Sweden | Totinos | Pizza | Rolls | Partida | Tequila | VideoNuze | indexing | keyword | ESPN | X-Games | Buongiorno | Aspen | skate | park | tequila | confessions | drunk | associations |

01-17-2008 Hawthorne Videoactive Report

01-17-2008_Hawthorne_Videoactive_ReportTV Writers Strike, Viewers Head Online; NBC And Microsoft To Broadcast Record Amount Of 2008 Summer Olympics Coverage; CBS Outdoors Lights Up London Subways; Cincinnati And Kentucky Post Newspapers Transform Into Online Publication.

Rating:    User: Videoactive   2008-01-28T07:07:13.127Z

Tags: strike | Outdoors | Kentucky | Post | Writers | Strike | Crackle | migration | ratings | Beijing | NBC | MSN | digital | Alive | Cincinnati | Post | Kentucky | post | newspaper |

01-16-2008 Hawthorne Videoactive Report

01-16-2008_Hawthorne_Videoactive_ReportRecut, Reframe, Recylce Report Gives Okay To Mashups Of Copyrighted Video; TiVo Open To Retreiving More Content; Striking Writers May Start Their Own Media Company; Global Video Sites Kick-Start Branded Viral Spread.

Rating:    User: Videoactive   2008-01-28T07:01:50.51Z

Tags: mashup | copyright | TiVo | Mendelsohn | Recut | Reframe | Recycle | University | fair | use | transform | add | value | Tom | Rogers | Paid | Content | choice | Guild | Aaron | Mendelsohn | Virtual | Artists | Dove | Onslaught |

01-15-2008 Hawthorne Videoactive Report

01-15-2008_Hawthorne_Videoactive_ReportBeer Focus Throws Up Barriers For User Generated Video Contest; Springwise Lauds RealPeopleRealStuff; TiVo To Help DRTV Advertisers; Wizzard Media Distributes One Billion Podcasts In 2007.

Rating:    User: Videoactive   2008-01-28T06:51:38.06Z

Tags: Coors | Contest | Springwise | RealPeopleRealStuff | User | Generated | UGV | CGV | Beer | B.J. | Liederman | Morning | Edition | skipping | showcase | podcasting | 2.0 | downloads | streaming |

01-14-2008 Hawthorne Videoactive Report

01-14-2008_Hawthorne_Videoactive_ReportDeal Or No Deal Proves That TV Drives Web Traffic; Comcast Opens Up Set Top Box Technology With Tru2Way Platform; No More Delays For 2009 Digital TV Switch; Online Video Must Accumulate Big Audience Through Many Small Ones.

Rating:    User: Videoactive   2008-01-28T06:50:04.153Z

Tags: Tru2Way | Comcast | FCC | Aggregate | Publicis | Deal | Or | No | Deal | drive | traffic | share | Brian | Roberts | Martin | Hanlon | MediaPost | audience | mass |

01-11-2008 Hawthorne Videoactive Report

01-11-2008_Hawthorne_Videoactive_ReportLunch Time Is Prime Time For Online Video; Major League Baseball Disputes Nielsens Traffic Count For MLB.com; Tobacco Finds Advertising Venue On YouTube; Dove Cream Oil Body Wash Wraps Up Another Consumer-Generated Commercial Contest.

Rating:    User: Videoactive   2008-01-14T18:28:21.773Z

Tags: metrics | Trendhunter | smoking | CGM | contest | The | 9 | prime | time | MLB | Nielsen | cigarette | Cream | Oil | Body | Wash | Amy | Brenneman | Oscars | Marlboro |

01-10-2008 Hawthorne Videoactive Report

01-10-2008_Hawthorne_Videoactive_ReportSling To Send TV To Blackberrys; Jack9 Exa Exchange Platform Accommodates All Sizes Of Online Video Ad Units; Brandweek Counts 20 Product Placements In National Treasure; 1-800-Flowers Creates CGM Contest For Couples Who Film Marriage Proposals.

Rating:    User: Videoactive   2008-01-14T18:23:59.143Z

Tags: Slingbox | Blackberry | Jack9 | 1800Flowers | Product | Placement | Electronics | Show | place-shift | ad-serving | Exa | Exchange | Treasure | Brandcameo | Mercedes | user-generated | marriage | proposal | Valentines | Day | jump | shark |

01-09-2008 Hawthorne Videoactive Report

01-09-2008_Hawthorne_Videoactive_ReportESPN Mobile Draws Major Traffic For Football; Wizzard Media Enables Podcasting Advertising Inserts; 80 Percent Renew Advertising Deals With Digital In-Store Networks; Business Crafts Video Press Releases For Direct Consumer Consumption.

Rating:    User: Videoactive   2008-01-14T18:16:58.15Z

Tags: In-Store | Allstate | release | decision | ad-supported | Erhardt | NFL | sports |

01-08-2008 Hawthorne Videoactive Report

01-08-2008_Hawthorne_Videoactive_ReportOoyala Joins Video Indexing Competition; Consumer Electronics Association Says IPTV To Grow With More Digital TV Sets; Veoh Video Portal Has Extended Its Reach; United Auto Workers Takes To The Web To Give Union A Positive Spin.

Rating:    User: Videoactive   2008-01-14T18:07:07.2Z

Tags: Ooyala | UAW | IPTV | Veoh | CEA | Erick | Schonfeld | stickiness | targeting | United | Auto | Workers | manufacturers | community | public | relations |

01-07-2008 Hawthorne Videoactive Report

01-07-2008_Hawthorne_Videoactive_ReportJohnny Chung Lees 3D Wii Project Could Have Advertising Applications; Network Domain TV Hardware Enables T-Commerce By Linking TV To Web; eMarketer Says Social Networking Advertising Will Boom in 2008; Gwyneth Dwyer Defines Frenemies.

Rating:    User: Videoactive   2008-01-14T18:05:26.137Z

Tags: Johnny | Chung | Lee | frenemy | Gwyneth | Dwyer | virtual | 3-D | headtracking | games | Wii | Iz | Domain | hardware | click-to-buy | TV-to-web | eMarketer | Profs | colleague | competitor |

01-04-2008 Hawthorne Videoactive Report

01-04-2008_Hawthorne_Videoactive_ReportReatrix To Promote WAVEscape At CES; Clickable City Directory Aims Local; British Web Firm SciVisum Says Business To Abandon Web 2.0; Motorola Says HDTV Impacts Consumers.

Rating:    User: Videoactive   2008-01-14T17:59:43.333Z

Tags: Reatrix | WAVEscape | SciVisum | Motorola | HDTV | Samsung | Clickable | Directory | classified | analog | high | def | celebrities |

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