Disposable Heroes of Hiphoprisy-Television the Drug of the Nation
Video Clip!
Culture jamming is the act of transforming mass media to produce
commentary about itself, using the original medium's communication
method. It is a form of public activism which is generally in opposition to
commercialism, and the vectors of corporate image. The aim of culture
jamming is to create a contrast between corporate or mass media
images and the realities or perceived negative side of the corporation or
media. This is done symbolically, with the "detournement" of pop
iconography.
It is based on the idea that advertising is little more than propaganda for
established interests, and that there is a lack of an available means for
alternative expression in industrialized nations. Proponents see culture
jamming as a resistance movement to the hegemony of popular culture,
based on the ideas of "guerrilla communication".
Culture jamming's intent differs from that of artistic appropriation (which
is done for art's sake) and vandalism (where destruction or defacement
is the primary goal), although its results are not always so easily
distinguishable.
Rating: User: rclark23 2007-07-24T01:05:30.153Z
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Disposable | Heroes | drugs | ignorance | commercialism | cathode | ray | stock | footage | culture | jam | fcc | media | propaganda |