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Since 1944, Smokey Bear has been the symbol of the protection of America's forests. More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update. It's now: "Only You Can Prevent Wildfires." And for good reason- the destruction of land by fire has expanded beyond just the forest. "Wildfire" refers to any uncontrolled, outdoor fire. The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans. To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942. FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests. The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time." All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.

Profit before fun. :((

GREAT BARCELONA COMMERCIAL

Autism is the fastest-growing developmental disability in the United States.* Fourteen years ago, only 1 in 10,000 children was diagnosed with autism. Today, that rate has soared to 1 in 150. Despite this prevalence, research shows that many parents of young children are generally unaware of autism. This campaign seeks to educate parents about the growing rate of autism in this country and to ultimately increase the level of early detection. Because there is currently no cure for autism and no effective means to prevent it, early detection is the crucial first step in helping children with autism. With appropriate early-intervention services, from ages 3-5, between 20% and 50% of children diagnosed with autism will be able to attend mainstream kindergarten. All of the PSAs communicate the startling statistic that 1 in 150 children are diagnosed with some form of autism. The PSAs also encourage parents of young children to visit www.AutismSpeaks.org to learn the signs of the disorder.

The first three hours after a child's abduction are the most critical to recovery efforts. This statistic was the driving force behind the creation of the AMBER alerts program, an early response system that began in 1997 using radio as its primary delivery method. The program has helped reunite more than 260 children with their families. Wireless AMBER Alerts are text messages that are sent out to subscribers as soon as local law enforcement releases an AMBER Alert. Important information about the child or any known information about the abductors or the vehicle are included. Anyone capable of receiving text messages and whose wireless carrier is a participant in the program can sign up to receive Wireless AMBER Alerts. About 70% of Americans would be eligible. The PSAs ask audiences to sign up for the alerts at www.wirelessamberalerts.org. The campaign is designed to educate the public about the program, inspire them to sign up for the alerts, and most importantly, increase the number of people who may be able to help in locating an abducted child.

This year, more than 1.5 million Americans will be diagnosed with cancer and more than a half a million will die of the disease. Furthermore, cancer is responsible for one in every four deaths in our country. However, research shows that as many as 7 in 10 cancer deaths can be prevented with simple lifestyle changes. There are four simple things everyone can do each day to reduce their risk of cancer. • Eat Well • Be Active • Don’t Smoke & Avoid Tobacco • Get Screened Too many Americans are unaware that they have the power to reduce their risk of cancer by taking these small steps. This is why C-Change, a coalition of the country’s key cancer leaders has partnered with the Ad Council to develop a communications program that utilizes the collective strengths of the 130 C-Change members from the public, private, and non-profit sectors to address Americans with consistent, evidence-based messages about reducing their risk of cancer. Through extensive research C-Change has developed a series of cancer prevention and early detection messages that have been proven to change the minds and hearts of the public. This initiative encourages all C-Change members and partners to incorporate these messages into their own communications programs. This includes advertising, marketing, or any form of communications with their constituents and the general public.

Do you know how your credit score is calculated? Or that you are entitled to one free credit report per year under the Fair and Accurate Credit Transaction Act? A recent survey conducted by Opinion Research USA and the Ad Council shows that Americans are misinformed about their credit health, with over 70% wrongly identifying a credit score of 600 as average or above average. Targeting low to moderate-income Americans of all ages and ethnicities with some form of credit, this campaign was developed to inform consumers about their credit and the importance of actively taking responsibility for maintaining its health. Additionally, this campaign aims to educate consumers about important steps they can take to establish and maintain good credit including paying bills on time, keeping credit card balances as low as possible and resisting the urge to open up more credit cards than are needed in a short period of time. The PSAs remind people: "There's no magic to improving your credit. But there's help and it's free." Consumers are directed to visit www.CreditFairy.org learn helpful tips and better understand the intricacies of credit scores and credit reporting.

The Ad Council and the U.S. Army joined today to launch a Wake-Up Call program as part of their "Boost" national public service advertising campaign designed to encourage students to graduate from high school. Featuring the voice of Amaré Stoudemire, NBA All-Star and Captain of the Phoenix Suns, the program features a series of wake-up calls and alarm ringtones that teens can share with their friends to provide the motivation to get up and go to school. Approximately 7,000 high school students drop out every school day, which translates to one in three students in our country, according to a report released earlier this month by the America's Promise Alliance (Cities in Crisis: A Special Analytic Report on High School Graduation). Research shows that the decision to drop out doesn't happen overnight. Another recent study by Civic Enterprises, The Silent Epidemic, Perspectives of High School Dropouts, found that two-thirds of students who drop out frequently missed class during the year after developing a pattern of sleeping late in the mornings and taking long lunches. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/32663/

This video shows people that have parked in residents only spaces, little do know but that unmarked silver people carrier contains three wardens who sit inside until your car is parked and you are out of sight. They then run and i do mean run to your car and give you a ticket. Funny how parking in a residents space warrants these stealth tactics yet cycling through red lights and blocking pedestrian crossings appears to be okay. You will see in the video that the wardens are parked on double yellow lines themselves while waiting on their next victim. The reason the video pans up to a flat window part way through is that the people inside had also been watching the wardens and started shouting to them about their tactics. This was taken next to the usher hall in edinburgh just before the show started. If it is about keeping residents spaces clear then surely one traffic warden standing at the parking bays would be more effective than three sitting inside a car? Finally i thought these wardens were meant to be non confrontational. the one in the video sticks his finger in my face and later walks towards me from about ten yards away and then tells me i am blocking his path. Give them a uniform eh. Just noticed it looks like a ticket dispenser with a yellow cover over it at 36 seconds in - misleading.

Autism is the fastest-growing developmental disability in the United States.* Fourteen years ago, only 1 in 10,000 children was diagnosed with autism. Today, that rate has soared to 1 in 150. Despite this prevalence, research shows that many parents of young children are generally unaware of autism. This campaign seeks to educate parents about the growing rate of autism in this country and to ultimately increase the level of early detection. Because there is currently no cure for autism and no effective means to prevent it, early detection is the crucial first step in helping children with autism. With appropriate early-intervention services, from ages 3-5, between 20% and 50% of children diagnosed with autism will be able to attend mainstream kindergarten. All of the PSAs communicate the startling statistic that 1 in 150 children are diagnosed with some form of autism. The PSAs also encourage parents of young children to visit www.AutismSpeaks.org to learn the signs of the disorder.

Car crashes are the number one killer of teens in the United States. National Highway Traffic Safety Administration (NHTSA) data show that, each year, on average: * More than 300,000 teens are injured in car crashes * Nearly 8,000 teens are involved in fatal crashes * More than 3,500 teens are killed NHTSA research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover. With the message “Speak Up,” the UR the Spokesperson campaign targets young adults between the ages of 15 and 21 and encourages them to be the spokesperson against reckless driving by empowering them to speak up when they are in the car with friends and don’t feel safe. The campaign seeks to increase awareness about the dangers of reckless driving and educate teens on how to be safe drivers by focusing on safe speeds, avoiding distractions, wearing seat belts, and understanding the differences associated with driving SUVs. AAA (American Automobile Association) will be assisting the Ad Council in these efforts nationwide through its clubs and SADD (Students Against Destructive Decisions) will be helping to spread the message by reaching out to its 350,000 student members.

The first three hours after a child's abduction are the most critical to recovery efforts. This statistic was the driving force behind the creation of the AMBER alerts program, an early response system that began in 1997 using radio as its primary delivery method. The program has helped reunite more than 260 children with their families. Wireless AMBER Alerts are text messages that are sent out to subscribers as soon as local law enforcement releases an AMBER Alert. Important information about the child or any known information about the abductors or the vehicle are included. Anyone capable of receiving text messages and whose wireless carrier is a participant in the program can sign up to receive Wireless AMBER Alerts. About 70% of Americans would be eligible. The PSAs ask audiences to sign up for the alerts at www.wirelessamberalerts.org. The campaign is designed to educate the public about the program, inspire them to sign up for the alerts, and most importantly, increase the number of people who may be able to help in locating an abducted child.

More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future. However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement. This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches). To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure.

Do you know how your credit score is calculated? Or that you are entitled to one free credit report per year under the Fair and Accurate Credit Transaction Act? A recent survey conducted by Opinion Research USA and the Ad Council shows that Americans are misinformed about their credit health, with over 70% wrongly identifying a credit score of 600 as average or above average. Targeting low to moderate-income Americans of all ages and ethnicities with some form of credit, this campaign was developed to inform consumers about their credit and the importance of actively taking responsibility for maintaining its health. Additionally, this campaign aims to educate consumers about important steps they can take to establish and maintain good credit including paying bills on time, keeping credit card balances as low as possible and resisting the urge to open up more credit cards than are needed in a short period of time. The PSAs remind people: "There's no magic to improving your credit. But there's help and it's free." Consumers are directed to visit www.CreditFairy.org learn helpful tips and better understand the intricacies of credit scores and credit reporting.

New research from the Propane Education & Research Council (PERC) has revealed that one home improvement trend showing no sign of slowing is the addition of outdoor living spaces. Approximately 42 percent of homeowners surveyed report having a finished outdoor room, up from 35 percent in 2005. At the same time, outdoor rooms have become more fully integrated into daily life. Sixty-four percent of homeowners report spending more time in their outdoor living spaces than they did a few years ago. "By definition, an outdoor room is simply an outdoor area that homeowners can use for relaxing, cooking, and entertaining," said Katherine Whiteside, best-selling garden author and outdoor living expert. "Outdoor rooms are an effective way to extend your home's footprint and your family living space without major construction." To view Multimedia News Release, go to http://www.prnewswire.com/mnr/perc/33338/

The Advertising Council, in partnership with United Way, announced today the launch of new public service advertisements (PSAs) designed to inspire Americans to partner with United Way in its efforts to advance the common good. Through the work of the 1,300 local United Ways across the country, the nation's largest non-profit is focusing on the building blocks of a good life — education, income, and health – thereby creating opportunities for a better life for all Americans. The common objectives of United Way's nationwide campaign include helping children and youth achieve their potential, promoting financial stability and independence and improving health across the country. The goal is to create lasting positive change by addressing the root causes of these problems. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/33319/

<strong>Link to part 2 of 4 below</strong> Documentary reviews the impact of CFR on US foreign policy and the who's who of big media names that are behind the Council on Foreign Relations. <a href="/video/Drachnid/F8E7348C5AE844E791D47BD6C1FFB86C/big-news-propaganda-the-cfr.aspx"><strong>Click here to view part 2 of 4</strong></a>

Three million incidents of child abuse are reported each year in the United States. Seventy five percent of the children who die from abuse are younger than three years old. The actual incidence of abuse and neglect however, is estimated to be three times greater than the number reported to authorities. The serious problem of underreporting is partially due to hesitation by individuals who may suspect abuse is taking place. This campaign encourages people to go to www.childhelp.org or call 1-800-4-A-CHILD for more information on what they can do to help.