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P&G Professional®, the away-from-home division of Procter & Gamble, is helping hotels with two traditionally pressing issues during this year's summer travel season — hair and odor. With many American families still planning a summer vacation despite economic concerns, many hotel owners are turning to Febreze® and Swiffer®, from P&G Professional, to provide the cleanliness that travelers are used to in their own homes. "The first things I notice about a room are the size, the level of cleanliness, and the smell," said Kelby Carr, a feature travel writer and blogger. "Even if a hotel sends someone to clean up a problem area in my room, that first impression stays with me and I will continue to think about it." Paul Dougherty, director of operations at the Westin® Hilton Head Resort and Spa, is familiar with the hair and odor challenges associated with summer break travel. His resort prides itself on being a family friendly destination and welcomes advances in hair and odor removal. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/swiffer/32816/

Largest Procter & Gamble brand in North America Kicks Off Multifaceted Campaign During Super Bowl XLII Today, Tide aired an advertisement for the #1 instant stain remover, Tide to Go, during Super Bowl XLII, marking the detergent category leader's first foray into the Super Bowl and the first time for a Procter & Gamble brand since 2004. Tide to Go's 30-second spot, created by Saatchi & Saatchi of New York, provided a humorous look at the consequences of embarrassing stains, with a "talking stain" overshadowing a job candidate's interview. It was the national debut for the spot which received widespread industry recognition including a 2007 Cannes Silver Lion award. Tide to Go's Super Bowl spot served as the launching pad for a new digital campaign and microsite — www.mytalkingstain.com — where consumers are encouraged to create their own 'spoofs' of the Talking Stain spot. The winning consumer ad will air on Primetime television later this year.

U.K. Mobile Startup Blyk To Launch Ad-Supported Cell Service; Nickelodeon Interactive TV Show iCarly Is All About User-Generated Content; Procter & Gamble Mulls Sponsored Sketch Comedy TV Pilot; Hawthorne Videoactive Report Temporarily Scales Back.

TNS Media Says Online TV Viewing Has Doubled; IQZone Creates Mobile Classified Ad Platform; AOL And Google Find Web Surfers Trade Video Advertising Views For Free Content; Procter & Gamble Launches Sponsored Web Series Crescent Heights.