Bob Dylan and XM Featured In Integrated Marketing Campaign For Cadillac

Bob_Dylan_and_XM_Featured_In_Integrated_Marketing_Campaign_For_CadillacCadillac Promotes Dylan's Exclusive XM Show and Highlights XM as Standard Feature Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his critically acclaimed XM Radio show, "Theme Time Radio Hour." The campaign highlights XM as a standard feature in the Escalade through TV, online and print. Coinciding with the campaign's launch, Dylan's critically acclaimed "Theme Time Radio Hour," which offers a mix of music based around a weekly theme, will include a "Cadillac"-themed episode, premiering October 24. More information on "Theme Time Radio Hour," including detailed broadcast schedules, is available online at http://www.xmradio.com/bobdylan

Rating:    User: multivu   2007-10-22T21:36:46.693Z

Tags: BOB | DYLAN | CADILLAC | ESCALADE | XM | Radio | Theme | Time | Radio | Hour | Multivu | 30265 |

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